1. Introduction

Greenberg Construction, Inc. (“Greenberg,” “we,” “us,” or “our”) is a licensed construction contractor providing site-work and general construction services, and is committed to protecting the privacy of visitors to our website. This Privacy Policy describes how we collect, use, disclose, and safeguard your personal information, and explains the rights you have over that information.

This policy applies to greenberg.construction and to any other websites or services that link to it. It is linked from our website footer and from the cookie consent banner that appears on your first visit.

Relationship to our Terms of Use. This Privacy Policy is incorporated into and governed by our Terms of Use. By accessing our website, you acknowledge this Privacy Policy and agree to the Terms of Use, including the binding individual arbitration provision and class action waiver described there. Those dispute-resolution terms apply to disputes arising out of or relating to this Privacy Policy and our website, except for any right or remedy that applicable law makes non-waivable (see Section 17).

2. Categories of Personal Information We Collect

In the past twelve (12) months, we have collected the following categories of personal information, as defined under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA):

• Identifiers, such as your name, email address, telephone number, postal address, and IP address.
• Customer records information, such as contact details you provide when you inquire about our services or engage with us.
• Commercial information, such as records of services or projects you have requested or considered.
• Internet or other electronic network activity information, such as browsing activity on our site, pages viewed, referring URLs, and interactions with our content.
• Geolocation data, limited to an approximate location derived from your IP address.
• Professional or employment-related information, such as your job title or company, when you provide it.
• Inferences drawn from the above to understand your interest in our services.

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Each category above is collected and used for the purposes listed in Section 3. We collect personal information directly from you, automatically through your interaction with our website, and from service providers (analytics, hosting, security).

We do not knowingly collect sensitive personal information as defined under the CPRA (such as government identifiers, precise geolocation, racial or ethnic origin, religious beliefs, biometric information, or health information). If you choose to provide such information to us, we will use it only for the purpose for which you provided it and will not use or disclose it to infer characteristics about you. Because we do not use sensitive personal information to infer characteristics about consumers, we are not required to offer a separate Right to Limit; we have noted the right in Section 9 for completeness.

3. How We Use Your Information

We use the personal information we collect for the following business purposes:

• To respond to your inquiries and provide the services you request.
• To operate, maintain, secure, and improve our website.
• To communicate with you about our services, including project updates and administrative messages.
• To send marketing communications where you have opted in, and to measure the effectiveness of those communications.
• To detect, prevent, and respond to fraud, security incidents, and unlawful activity.
• To comply with legal obligations, including tax, accounting, licensing, and regulatory requirements.
• To establish, exercise, or defend legal claims, and to enforce our Terms of Use and other agreements.

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We do not use your personal information to make automated decisions that produce legal or similarly significant effects about you.

4. Legal Bases for Processing (EU, UK, and EEA)

Where the EU or UK General Data Protection Regulation applies, we process personal information on one or more of the following legal bases: your consent; performance of a contract with you or to take steps at your request before entering into a contract; our legitimate interests in operating, securing, and promoting our business, where those interests are not overridden by your rights; and compliance with a legal obligation. Where we rely on consent, you may withdraw it at any time without affecting processing already carried out.

5. Categories of Third Parties We Share With

We disclose personal information to the following categories of third parties, only as needed for the purposes described above:

• Service providers and contractors that support our operations, including website hosting, analytics (Google Analytics), session recording (Microsoft Clarity), lead source and call tracking (WhatConverts, CallRail), chat and CRM (Pipedrive LeadBooster), email delivery, and IT security. These parties are contractually obligated to protect your information and to use it only for the purposes we specify.
• Professional advisors, including lawyers, accountants, and auditors.
• Government authorities and other parties, where required by law, legal process, or to protect our rights, our property, or the safety of others, including to enforce our agreements.
• Successors in interest, in the event of a merger, acquisition, financing, reorganization, or sale of business assets, subject to standard confidentiality protections.

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We do not sell your personal information to data brokers. We also do not sell or share your personal information for cross-context behavioral advertising, as those terms are defined under the CPRA. We have not done so in the preceding twelve (12) months, and we do not knowingly sell or share the personal information of consumers under 16 years of age.

6. Cookies and Similar Technologies

We use cookies and similar technologies to operate our website, remember your preferences, analyze site traffic, and improve performance. Specifically, we use:

• Google Analytics — to understand how visitors interact with our site (page visits, clicks, session behavior).
• Microsoft Clarity — to capture session recordings and heatmaps for UX improvement.
• WhatConverts — to track lead sources, call tracking, and ad attribution
• CallRail — to dynamically display tracking phone numbers and attribute calls to marketing sources; loads for all visitors as it affects core site functionality (our displayed phone number)
• ‍Pipedrive LeadBooster — to power the chat widget on our site (loads for all visitors but only collects data if you interact with it)

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Most browsers accept cookies by default, but you can configure your browser to decline them. Disabling cookies may affect your experience on our website.

The first time you visit greenberg.construction, a cookie consent banner appears giving you the option to accept or decline non-essential cookies:

• Accept All: Google Analytics and Clarity will collect data as described above.
• Reject Non-Essential: these tools will be blocked and your interactions will not be tracked.

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Your preference is saved locally on your device. You can revisit your cookie preferences at any time through the cookie settings link in our website footer, or by clearing your browser cookies or local storage.

You can also opt out of data collection by these tools directly:

• Google Analytics: tools.google.com/dlpage/gaoptout
• Microsoft Clarity: privacy.microsoft.com
• WhatConverts: whatconverts.com/privacy
• CallRail: callrail.com/privacy
• Pipedrive: pipedrive.com/en/privacy

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Global Privacy Control (GPC)

We honor Global Privacy Control (GPC) signals as required by California law. If you visit our website with a browser or extension that transmits a GPC signal, we treat that signal as a valid request to opt out of the sale or sharing of personal information for the browser making the request, and we will automatically suppress non-essential data collection for your session — no additional action on your part is required. Because we do not sell or share personal information for cross-context behavioral advertising, the practical effect is to confirm that no such sale or sharing will occur.

7. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, including any legal, accounting, or reporting requirements. Retention periods depend on the type of data:

• Contact information: retained for up to 24 months after your last interaction with us.
• Transactional and project data: retained for up to 7 years, or longer where required for tax, accounting, warranty, or limitations purposes.
• Cookies and usage data: retained for up to 12 months, unless you clear them sooner through your browser settings. Third-party tools (Google Analytics, Microsoft Clarity, WhatConverts, CallRail, Pipedrive) retain data according to their own policies; we encourage you to review their privacy policies directly using the links in Section 6.
• Marketing preferences and opt-out records: retained for as long as needed to honor your choices.

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Greenberg Construction does not maintain a database of website visitor information. We do not directly store, log, or retain records of visits to our website beyond what third-party analytics tools collect under their own policies.

When we no longer need your personal information, we will securely delete or anonymize it. If you request deletion, we will comply unless we are required to retain the information to meet a legal obligation, resolve a dispute, or establish, exercise, or defend legal claims.

8. California Delete Act and DROP Platform

The California Delete Act (SB 362) established the California Privacy Protection Agency’s Deletion Request and Opt-Out Platform (DROP), which allows California residents to request deletion of their data from registered data brokers.

Greenberg Construction is a construction services company and does not operate as a data broker under California law. We do not buy, sell, or trade consumer personal information on the open market. Accordingly, we are not registered with and do not participate in the DROP platform as a data broker.

If you wish to request deletion of personal information held directly by Greenberg Construction, please use the contact information in Section 18 below.

9. Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information. California residents have the following rights under the CCPA, as amended by the CPRA:

• Right to Know. You may request that we disclose the categories and specific pieces of personal information we have collected about you, the sources of that information, the purposes for collecting it, and the categories of third parties with whom we have shared it.
• Right to Data Portability. Where technically feasible, you may request your personal information in a portable, machine-readable format.
• Right to Delete. You may request that we delete personal information we have collected from you, subject to certain exceptions. For data collected by third-party tools on our site, deletion requests must be directed to those providers using the direct opt-out links in Section 6.
• Right to Correct. You may request that we correct inaccurate personal information we maintain about you.
• Right to Opt-Out of Sale or Sharing. You may opt out of the sale or sharing of your personal information. As noted above, we do not sell or share personal information, and we honor Global Privacy Control signals as a valid opt-out request.
• Right to Limit Use of Sensitive Personal Information. You may limit our use of sensitive personal information to purposes specified by law. We do not use sensitive personal information to infer characteristics about you.
• Right to Non-Discrimination. We will not discriminate against you for exercising any of your privacy rights. We will not deny you services, charge different prices, or provide a different level of service because you exercised any right under California law.

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Residents of other U.S. states with comprehensive privacy laws (including Colorado, Connecticut, Virginia, Texas, Utah, Oregon, Montana, Delaware, and others) may have similar rights. Contact us using the methods below to exercise them.

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How to Exercise Your Rights

To submit a request regarding personal information you directly provided to us:

• Email: office@greenberg.construction — include “Privacy Request” in the subject line.
• Online form: Use the form at the bottom of this page.
• Mail: 908 Industrial Ave, Palo Alto, CA 94303.

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Please include enough information for us to verify your identity and respond to your request, such as your name and the email address associated with your interactions with us. We will acknowledge your request within ten (10) business days and respond to verifiable consumer requests within the timeframes required by law (generally 45 days, with one possible 45-day extension where reasonably necessary).

You may designate an authorized agent to make a request on your behalf; we may require the agent to provide written, signed authorization (or a power of attorney), and we may also require you to verify your identity directly.

Because we do not maintain a visitor database, most requests will be resolved quickly. If you submitted an inquiry through our contact form and would like it deleted, please include the email address you used and we will remove it promptly.

10. Automated Decision-Making

We do not use your personal information collected through our website to engage in automated decision-making, including profiling, that produces legal or similarly significant effects concerning you. Analytics and inferences described in this policy are used to understand interest in our services and to improve our website, not to make decisions that produce such effects about individuals.

11. Do Not Track and Third-Party Links

Some browsers transmit “Do Not Track” signals. There is no industry-standard response to these signals, and our website does not currently respond to them; however, we honor Global Privacy Control signals as described in Section 6. Our website may contain links to third-party websites and services that we do not control. We are not responsible for the privacy practices or content of those third parties, and we encourage you to review their policies before providing personal information.

12. International Data Transfers

Our servers and service providers are located in the United States. If you access our website from outside the United States, your information may be transferred to and processed in the United States or other jurisdictions, which may have data protection laws different from those in your country. We take appropriate steps to ensure your personal information receives an adequate level of protection through legally recognized transfer mechanisms and contractual safeguards. If you are located in the EU, UK, or EEA, you have rights under applicable data protection law, including the right to access, correct, delete, restrict processing, and object to processing. Contact us to exercise these rights.

13. Data Security

We take reasonable administrative, technical, and physical measures to protect personal information from unauthorized access, disclosure, alteration, or destruction, including secure data storage, access controls, and encrypted communications. No method of transmission over the internet or method of electronic storage is completely secure, however, and we cannot and do not guarantee absolute security. You provide personal information to us at your own risk. In the event of a data breach affecting your rights, we will notify you and applicable authorities to the extent required by law.

14. Children’s Privacy

Our website and services are not directed to children under 16, and we do not knowingly collect personal information from children under 16. We comply with the federal Children’s Online Privacy Protection Act (COPPA) and do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us at office@greenberg.construction and we will promptly delete it.

15. No Contract; No Third-Party Beneficiaries

This Privacy Policy is a statement of our practices. It is not a contract and does not create any contractual rights or obligations beyond those required by applicable law, and it does not create any rights in any third party. The binding contract governing your use of our website is our Terms of Use.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will post the updated version on our website and revise the “Last updated” date above. Material changes will be communicated through a prominent notice on our website. Your continued use of our website following the posting of changes means you accept those changes. We encourage you to review this policy periodically.

17. Dispute Resolution

Any dispute, claim, or controversy arising out of or relating to this Privacy Policy or our website is governed by the Dispute Resolution and Binding Arbitration section of our Terms of Use, which requires resolution by binding arbitration on an individual basis and includes a class action waiver and a waiver of jury trial. Nothing in this Privacy Policy or in our Terms of Use waives, limits, or restricts any right or remedy that applicable privacy law, including the CCPA as amended by the CPRA, makes non-waivable. The arbitration provision provides a 30-day opt-out described in the Terms of Use.

18. Contact Us

If you have any questions about this Privacy Policy, or wish to exercise any of your privacy rights, please contact us:

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Greenberg Construction, Inc.

908 Industrial Ave, Palo Alto, CA 94303

Email: office@greenberg.construction

Phone: (650) 600-9536

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This policy applies to greenberg.construction and all associated pages.

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